Creating this cover for the Jan/Feb issue of Orthotown magazine was a lot of fun. Orthotown is an almost-monthly publication for the orthodontic community—issued 10 times a year—and every year a fortunate doctor is featured on the cover. I did the art direction remotely, as this particular doc is based in California. I love it when I can find great photographers in other cities! And that award statue he’s holding? It wasn’t there. I Photoshopped it in. The beach—that was there.
Each design project has its unique challenges. For Dentaltown and Orthotown, the challenge often lay in presenting material that included bloody gums or surgical photos. (I didn't include any of those here.)
Another remote photo shoot with another stellar photographer. By this time we'd reworked the cover to include some interior content in an appealing fashion.
Pine is the alumni publication for Northern Arizona University. This was the first e-version, a 24-page online flip book.
SmartHealth is an 8-page, full-color newsletter easily customizable for each client. Our clients loved the look of our 2006 redesign (see below), so we just refreshed it here and gave it an updated feel for the new decade. This is the Masterbook; each client could customize nearly any aspect of the publication, including changing out the logo, adding new stories and replacing photos.
The 2006 redesign for SmartHealth. Most clients chose to add their logo and change the publication title; some clients swapped out the provided Master stories to include their own; a few created their own content for all eight pages. Whatever the content—ours or theirs—we designed it for them. Wildly popular with clients, this design also garnered a double handful of awards for our team, including a Maggie, a Silver Quill and several Copper Quills.
Art direction often included hiring a photographer and setting up a shoot, as with this profile of Jim Manton for PinPoint Magazine.
Thank you!
